The practise of buying and placing advertisements on search engines like Google, Bing, and Yahoo is known as “paid search.” The three main components of paid search are landing pages, ads, and keywords. Your ads will appear when people search for a list of keywords you choose that are relevant to what you’re advertising. Customers are sent to your landing pages when they click on your ads.
Paid Social media is when you buy advertisements so that your content is promoted to your target audience on any popular social media platform. You gain from making sure that your ads are served to people who are most likely to click on them because you get to control the targeting criteria for your advertisements. Marketing leaders often use paid social to increase marketing efficiency and capture new subsets of customers.
Performance creative is akin to the meeting point between campaigns driven by creativity and ingenuity and campaigns driven by Key metrics and Profitability. The emphasis has typically been on either one or the other, but modern brands are fusing the two. The argument is that while distinctive, frequently humorous advertisements are good at grabbing attention, they are worthless if they don’t result in tangible results.