Lagi Case Study

352%

Sales Increase

Revenue increased by 352% in 2024 from 2023 after already increasing by 147% in 2022 from 2023.

57.69

Reduction in Returns

 Returns dropped from 26% to 11%

Background

Lagi, a small India-based business specializing in Indian ethnic wear for women, ventured into the Amazon US market. Despite offering high-quality products, the business struggled with low sales and unsustainably high return rates, threatening its profitability and long-term viability.

 

Challenges


Lagi faced two critical challenges:

  • Low Sales: Monthly sales were below $500, insufficient to sustain operations or cover costs.
  • High Return Rates: A return rate of 26% not only reduced profitability but also negatively impacted the brand's seller metrics on Amazon.

Solutions

To address these issues, Emediateq implemented a targeted and comprehensive strategy:

  1. Improved Product Listings:

    • Added detailed size charts to all listings to help customers choose the right fit, reducing the likelihood of returns.
    • Enhanced listings with optimized keywords and premium A+ content, making the products more appealing and easier to discover.

  2. Enhanced Visibility:

    • Launched Sponsored Ads campaigns, including Sponsored Products and Sponsored Brands, to boost visibility and attract a broader audience.
    • Focused on strategic targeting to connect with customers actively searching for ethnic wear.

  3. Customer-Centric Approach:

    • Analyzed customer feedback to refine product descriptions and address common concerns.
    • Ensured accurate delivery timelines and improved packaging to enhance the customer experience.

Results

The results were transformative for Lagi:

  • Sales Growth: Monthly sales soared from $500 to over $50,000, marking an extraordinary growth of more than 9,900%.
  • Return Rate Reduction: Returns dropped from 26% to 11%, significantly improving profitability and customer satisfaction.
  • Improved Brand Awareness: Sponsored Ads drove increased visibility, helping Lagi establish itself as a trusted seller of Indian ethnic wear in the US market.

Conclusion

Emediateq’s optimization strategies enabled Lagi to turn its struggling Amazon US presence into a thriving online business. The combination of tailored solutions and data-driven insights not only helped Lagi sustain operations but also created opportunities for expansion. This case study underscores the potential of e-commerce for small businesses aiming to achieve global success.

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