Arambh Yoga Studio Case Study

30%

Follower Growth

Instagram following increased by half within two months.

44%

Higher Engagement Rate

Improved interactions across posts, stories, and comments

Background

A Miami-based yoga studio sought to amplify its brand presence both locally and online. Known for its vibrant classes and stylish yoga apparel, the studio wanted to establish itself as a trusted authority in Miami’s yoga community while fostering a sense of connection with its followers.

Challenges


Despite having a loyal customer base, the studio faced key challenges:

  • Low brand awareness outside its immediate circle.
  • Underperforming merchandise sales on social media.
  • A stagnant follower count on Instagram.
  • A lack of engagement and interaction on their social platforms.

Approach

To address these issues, we developed a comprehensive social media strategy tailored to the studio’s needs:

  1. Community-Centered Content: We created posts highlighting yoga instructors, client stories, and behind-the-scenes glimpses to foster deeper connections.
  2. Merchandise Spotlights: Leveraged Instagram Highlights and reels to feature yoga apparel, blending lifestyle and product marketing seamlessly.
  3. Engagement-Driven Initiatives: Hosted interactive stories, polls, and Q&A sessions to boost audience participation.
  4. Giveaway Campaigns: Organized yoga-related giveaways to attract new followers who aligned with the brand’s ethos.
  5. Data-Driven Adjustments: Continuously monitored analytics to refine content and campaigns based on performance metrics.

Results

Our strategic approach delivered tangible and realistic outcomes:

  • 30% Growth in Followers: The studio’s Instagram following grew steadily over two months, driven by engaging content and interactive campaigns.
  • 70% Increase in Profile Views: Instagram Highlights and targeted posts encouraged users to explore the profile, showcasing the brand’s offerings.
  • 44% Higher Engagement Rate: Improved interactions across posts, stories, and comments highlighted the success of community-focused content.
  • 15% Increase in Followers from Giveaways: Targeted giveaways attracted a relevant and interested audience, growing the follower base organically.

Conclusion

By focusing on authenticity, engagement, and community-building, we successfully helped the yoga studio achieve its goals. The studio not only boosted its merchandise sales and follower count but also strengthened its position as a leader in Miami’s yoga scene.

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