AREON Case Study

6,00,000

Final Monthly Sales

Achieved a remarkable increase in monthly sales from Rs 45,000 to Rs 6,00,000 in three years.

17.5%

Optimized Advertising Cost

Reduced advertising cost to 17.5% while driving significant sales growth.

Background

AREON, a premium fragrance brand, entered the Indian e-commerce market in 2021, transitioning from distributor-driven sales to direct online selling. Despite strong reviews and brand recognition, AREON faced several obstacles in scaling its online presence and achieving sustainable growth.

Challenges


AREON encountered key challenges that hindered its expansion:

  • Distributor Competition: Direct sales struggled due to buy-box conflicts with existing distributors.
  • High Pricing: Positioned at a premium, AREON’s pricing limited its competitiveness.
  • Stock Outages: Inconsistent stock availability disrupted sales momentum and Amazon's algorithm ranking.
  • New Product Line Introduction: Expanding into the Home Perfume segment required brand repositioning and strategic execution.

Approach

To address these challenges, Emediateq executed a data-driven strategy, adapting annually to market conditions and business needs:

  1. 2021: Laying the Foundation

    • Optimized product listings to enhance visibility and appeal.
    • Revamped product creatives to improve click-through rates.
    • Launched targeted ad campaigns with an initial budget of Rs 300/day.
    • Partnered with Cloudtail for bulk orders and ensured consistent stock availability.

Results

  • Monthly sales increased from Rs 45,000 to Rs 2,40,000.
  • Advertising cost (ACOS) remained steady at 18%.
  • Cloudtail partnership mitigated distributor-related challenges.

2023: Overcoming Stock Challenges

  • Adjusted advertising strategies to maximize returns on available inventory.
  • Aggressively scaled campaigns post-stock replenishment to regain momentum.

Results:

  • Sales rebounded to Rs 4,25,000 per month.
  • ACOS reached 27% due to increased marketing spend.
  • Stock inconsistency impacted performance and slowed growth.

2024: Scaling with AREXONS

  • Expanded product portfolio by introducing AREXONS, leveraging its strong international reputation.
  • Implemented advanced advertising techniques, including video and display ads.
  • Mapped AREXONS’ products from Amazon Italy to capitalize on existing strong reviews.

Results:

  • Sales surged to Rs 6,00,000 per month.
  • Optimized ad strategies reduced ACOS to 17.5%.
  • AREXONS successfully positioned as a complementary brand, strengthening the overall portfolio.

Conclusion

Through strategic listing optimization, data-driven advertising, and continuous refinement, Emediateq transformed AREON’s online sales from Rs 45,000 to Rs 6,00,000 per month in just three years. By navigating distributor challenges, expanding product offerings, and leveraging international credibility, AREON achieved significant growth while maintaining profitable advertising efficiency.

This case study underscores Emediateq’s expertise in scaling e-commerce brands through targeted strategies and intelligent optimizations, ensuring long-term success in a competitive marketplace.

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