DG Ventures Case Study

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In the 1st Month

Revenue increased by 352% in 2024 from 2023 after already increasing by 147% in 2022 from 2023.

4.6

ROAS

Improved from 1.2 to 4.6, highlighting efficient ad spend.

Background

DG Ventures, a company specializing in kitchen electronic appliances, sought to increase their online sales. While they recognized the growing potential of social media, they struggled to craft a focused strategy that could effectively turn viewers into buyers.

Challenges


Despite having quality products, DG Ventures faced several challenges

  • Inconsistent traffic to their website from social media platforms.
  • Difficulty converting views and engagements into sales.
  • A lack of a clear strategy to leverage their existing content for paid ads.
  • Limited understanding of their audience’s purchasing behavior online.

Approach

We took a data-driven approach to address these issues:

  1. Content Analysis: Identified a previously successful organic reel featuring a relatable influencer that resonated well with the target audience.
  2. Repurposing Content: Transformed this organic success into a paid Meta ad campaign, creating variations to test what worked best for driving conversions.
  3. Clear Call-to-Actions: Designed ads with concise messaging and seamless links to DG Ventures’ website for a smooth shopping experience.
  4. Targeted Ad Campaigns: Launched six distinct Meta ad campaigns, each optimized for conversions and tailored to specific audience segments.
  5. Continuous Optimization: Monitored performance metrics to refine ad creatives, adjust targeting, and maximize cost-efficiency throughout the campaigns.

Results

The campaigns delivered measurable success:

  • 137 Add-to-Cart Actions at an average cost of $7.88 each, showing strong purchase intent.
  • 48 Purchases with an average cost per purchase of $22.50, demonstrating effective ad targeting.
  • 1,939 Total Clicks driven to the website, boosting traffic and engagement.
  • An average Return on Ad Spend (ROAS) of 4.6, indicating high profitability.
  • Total campaign spend: $1,079.88, generating significant results within a controlled budget.

Conclusion

By leveraging data-driven strategies and repurposing proven content, we helped DG Ventures turn their social media efforts into a scalable sales channel.

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