Let's Shave Case Study

12000

Units Sold

Average of 12,000+ units shipped monthly over 8 months.

1.5 Crores

Sales Per Month

Monthly sales soared to ₹1.5 crore, representing a significant increase within a few months.

Background

Let’s Shave, a leading India-based seller specializing in shaving products for men and women, sought to increase sales and grow its brand presence on Amazon. Despite moderate success, the company recognized the need for a more focused approach to achieve scalable growth in a competitive market.

 

Challenges


Let’s Shave faced several challenges in their quest for growth:

  • Moderate Sales: Existing strategies yielded modest results, limiting scalability.
  • Competitive Landscape: Competing against established brands required a strategic edge.
  • Inventory Issues: Inconsistent inventory management affected product availability and sales.

Approach

To help Let’s Shave achieve its growth goals, Emediateq implemented a multi-faceted and data-driven approach:

  1. Listing Overhaul

    • Revamped product listings with high-quality infographics, persuasive sales copy, and SEO-optimized content.
    • Focused on improving conversion rates by addressing customer pain points and emphasizing product benefits.

  2. Targeted Keyword Set

    • Developed a refined keyword set for sponsored ads, focusing on terms that aligned with customer intent and offered competitive opportunities.

  3. Reverse Competitor Analysis

    • Analyzed top-performing competitors to identify and target their keywords, gaining a competitive advantage in ad placements and search visibility.

  4. Sponsored Ads

    • Designed and optimized ad campaigns tailored to Let’s Shave’s product range, adjusting bids and targeting to maximize returns.
    • Implemented A/B testing to refine ad creatives and improve performance.

Results

The results of Emediateq’s strategic interventions were transformative:

  1. Sales Growth: Monthly sales soared to ₹1.5 crore, representing a significant increase within a few months.
  2. Profitability: Maintained a profitable Advertising Cost of Sales (ACOS) of 15% and a Total Advertising Cost of Sales (TACOS) under 20%, ensuring strong profit margins.
  3. Best-Selling Product: The top-selling product consistently ranked among Amazon’s best sellers, with an impressive average of 12,000+ units shipped monthly over 8 months.
  4. Inventory Optimization: Addressed inventory management challenges, leading to improved sales performance and reduced stockouts.

Conclusion

Emediateq’s comprehensive and data-driven approach helped Let’s Shave achieve remarkable growth, transforming the brand into a top contender on Amazon. By leveraging targeted keywords, reverse competitor analysis, and optimized ad campaigns, Emediateq not only boosted sales but also ensured healthy profit margins and operational efficiency. This case study underscores the power of strategic e-commerce management in driving sustainable growth for online businesses.

 

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