Vinod Cookware Case Study

352%

Sales Increase

Revenue increased by 352% in 2024 from 2023 after already increasing by 147% in 2022 from 2023.

5.6

ROAS

Improved from 3.8 to 5.6, highlighting efficient ad spend.

Background

Vinod Cookware, a leading brand in the Indian kitchenware market, has a strong offline presence but was struggling to replicate this success on Amazon. Recognizing the need for expert intervention, the brand partnered with Emediateq to enhance its Amazon account performance and achieve its online growth objectives.

 

Challenges


Despite its dominance in offline markets, Vinod Cookware faced hurdles in scaling its Amazon sales. Key challenges included:

  • Limited visibility due to campaigns focusing solely on branded keywords.
  • Duplication across campaigns, causing inefficiencies in ad spend.
  • A lack of diversified ad strategies and underutilization of Amazon's advertising tools.

Approach

Emediateq conducted a comprehensive analysis to identify inefficiencies and opportunities within the account. The strategy focused on:

  1. Streamlining Campaigns:

    • Consolidating over 100 ASINs into organized portfolios.
    • Standardizing naming conventions for seamless campaign management.

  2. Data-Driven Optimization:

    • Phasing out low-performing campaigns while retaining the effective ones.
    • Launching new auto campaigns to uncover high-performing search terms.
    • Regular bid adjustments to maximize ROI.

  3. Expanding Reach:

    • Introducing Sponsored Product and Sponsored Brand ads for broader visibility.
    • Utilizing Display Ads to engage new audiences and retarget existing ones.

Results

Through these strategic changes, Emediateq achieved exceptional growth for Vinod Cookware:

  • Impressions: Increased by 180%, amplifying the brand’s visibility.
  • Clicks: Rose by 220%, driven by optimized targeting and bidding strategies.
  • Cost-Per-Click (CPC): Maintained within a manageable 3% increase.
  • Sales: Achieved a remarkable 352% growth, reflecting the enhanced campaign performance.
  • Return on Ad Spend (ROAS): Improved from 3.8 to 5.6, highlighting efficient ad spend.

Conclusion

With a carefully crafted strategy and diligent execution, Emediateq helped Vinod Cookware achieve significant growth on Amazon. The success story demonstrates the power of data-driven advertising and expert account management in unlocking a brand’s true potential in the online marketplace.

 

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